SoffaDirekt and Askås – growth journey with an eye on the future

SoffaDirekt is an established player in e-commerce for furniture and interior design – and a loyal customer of Askås since 2012. From initially focusing on sofas, the range has grown to encompass a wide variety of interior products. With a steady increase in customer base and turnover, SoffaDirekt has had an impressive growth journey.

In 2023, several strategic initiatives have been implemented, including the launch in Norway – a natural step for continued expansion in the Nordic region. The company has also implemented Askås Integrated Shipping, which simplifies the shipping flow through integration with Qliro's checkout.

With strong optimism for the future, a focus on efficiency, and new markets, SoffaDirekt plans for continued growth in the coming years – in close collaboration with Askås and our flexible e-commerce platform.