Converting e‑commerce for many with Askås Marketplace Platform
E-commerce is an integral part of consumers' daily lives. Today, more than ever, this is a reality that cannot be ignored. The Askås Marketplace Platform is a Swedish, in-house developed, and powerful platform that has the tools required to bring together merchants and offer their products to new customer groups.
How Askås Marketplace Works
Askås' feature-rich and stable e-commerce platform serves as the foundation for the marketplace. The administrator receives, reviews, accepts, or rejects applications made by merchants on the site.
Merchants have access to their own interface, the Merchant Center, where they manage products, campaigns, orders, returns, and information texts, among other things.
Consumers can purchase products from all connected merchants on the shared marketplace. It's a comprehensive, converting, and modern e-commerce solution.
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Interface for Managing the Marketplace
The foundation of Askås Marketplace is the Askås e-commerce platform, which is used by several of Sweden's leading e-commerce businesses in their respective industries. In this fully web-based interface, the marketplace's owners manage all the basic settings related to payment methods, shipping, web pages, and much more. They determine the commission to be used and how and when payments are made to the merchants.
The interface is also used to review all applications from merchants looking to join the marketplace. These applications must be approved before a merchant receives login credentials and can list products.
Convenient and Easy-to-Use Merchant Interface
Askås Marketplace is a Multi-Vendor platform that allows an unlimited number of merchants to join. All approved merchants receive login credentials to their own interface, Merchant Center. In this interface, merchants can independently list products, work on campaigns, manage returns, and communicate with their customers.
The Merchant Center features a smooth and intuitive interface that makes it easy to add products and get started with selling on the marketplace.
The marketplace where the end consumer shops
The purpose of Askås Marketplace Platform is to bring together various merchants with similar or entirely different types of products. The collective offering allows the marketplace as a whole to attract a larger and more diverse customer base. Consequently, the connected merchants have the opportunity to "meet" new customers and increase their sales.
The marketplace functions and looks like a regular e-commerce platform with clear structure, robust search functionality, and the ability for user-friendly and conversion-focused product filtering.
Questions and Answers about Askås Marketplace Platform
Askås Marketplace Platform is a special packaging of Askås e-commerce platform. The basic functionality corresponds to Askås Plus, which you can read more about here. Multilingual support (English) is also included.
In addition to the basic functionality, specific Marketplace functionality is included for managing merchants, self-billing, general campaigns, and much more.
Merchant Center is also a unique part of Askås Marketplace. This is the interface where connected merchants manage their "stores," products, campaigns, and orders.
There are no limitations regarding the number of merchants. Merchants apply to start selling on the marketplace through a form on the website. However, it's always you as the administrator and owner of the marketplace who reviews and approves applications from merchants.
You will, of course, have access to our free support department during office hours. There is also an option to purchase our additional monitoring service Service Level Agreement for access to emergency personnel 24/7.
NOTE: Support services are available to Askås' customer, meaning the owner of the marketplace. Support matters from end consumers are not handled by Askås but by the marketplace and its administrators.
Yes! In Askås e-commerce platform, which forms the basis for the marketplace, a wide range of GDPR features are included at no extra monthly cost. This includes cookie management via Askås Cookie Manager, features for the removal of customer data, and the collection of customer consents. The platform also includes a convenient permission function that allows for the customization of access to features in WebbAdmin for different users.
Askås Marketplace Platform features self-invoicing functionality, which means it can automatically generate payment documentation for merchants. In the platform, the administrator can configure how often self-invoices should be generated and on which day of the month they should be created.
Commission is the portion of the sales that merchants pay to sell on the marketplace. The owner of the marketplace sets a general commission that applies to all merchants and products. In addition to the general commission, it is also possible to specify an individual commission level for a single merchant. It is also possible to work with different commission levels for a merchant's different products.
A campaign initiated by the merchant itself does not affect the percentage-based commission. The only difference is that the commission is calculated based on the campaign price.
A campaign initiated by the marketplace owner without the involvement of the merchant can affect the final commission. In such a campaign, the reduced price may result in the marketplace's commission being zero or even negative. The purpose of this is to ensure that the merchant does not have to pay a commission in cases where they themselves have not decided to lower a sales price.
Two marketplaces that are already up and running
Sustainable Products and Local Crafts
In 2019, Familjekortet Sverige AB's marketplace, Landshopping, was the first to be launched using Askås Marketplace Platform. Around 80 merchants joined from the beginning, and today, that number has more than doubled.
NOA Gallery Offers Unique Art
NOA Gallery launched its new site with Askås in May 2023.
NOA is a part of Bonnier News and is the obvious online marketplace for art. NOA offers a range with both breadth and depth to meet the demands of the market.
Technical info - Askås Marketplace Platform
Approve Merchants As an administrator, you review and approve applications from merchants. Products from merchants also need to be approved before they are displayed on the marketplace.
Askås statistics module allows you to filter specific sales statistics based on time intervals, product groups, and, of course, merchants (Suppliers).
Self-invoicing feature where automatic invoices are generated from merchants to you as the administrator and owner of the marketplace at specified intervals.
Possible to specify an individual commission level for a single merchant. It's also possible to work with different commission levels for a merchant's different products.
The Merchant Center is a separate interface where merchants manage their "store," products, and campaigns. The merchant uploads their logo and information text.
Support for returns handling directly in the platform and in the Merchant Center. When the merchant sets the status to "Returned," an email is generated to the administrator, who sets the status to "Completed/Refunded."
Products and Campaigns
Simple yet powerful product functionality. Support for working with variant products, such as size, color, model. The merchant can set up their own campaigns directly in the Merchant Center.
In the Merchant Center, the merchant can easily and efficiently add and update products using the convenient import functionality.
Four Benefits of Askås Marketplace Platform
- New MarketsAn increasingly fundamental part of a successful e-commerce concept is the ability to expand geographically. Askås Marketplace is built on Askås powerful e-commerce platform with excellent support and functionality for establishing in new markets.
- Integrated SolutionSuccessful digital commerce requires strong connections to external systems. With Askås Marketplace, a variety of stable integrations are available, allowing you to quickly connect desired solutions in PSP, ERP, logistics, and much more.
- Multi VendorThe concept of Multi Vendor simply means "multiple merchants." Askås Marketplace is a full-fledged Multi Vendor solution that allows an unlimited number of merchants to join the marketplace. However, it is the marketplace owner who receives and approves applications.
- Smooth Merchant InterfaceOnce an application for connection has been approved by the marketplace owner, the merchant gains access to their own intuitive and simple interface. In the interface (Merchant Center), merchants can, among other things, add their products, work on campaigns, manage orders, customers, and returns.