VFO combines physical strength with digital growth

VFO, Vingåkers Factory Outlet, is a well-known player in the clothing industry with strong brands, high quality, and competitive prices. Since its inception in 1997, the business has grown significantly – both in physical stores and in e-commerce, where Askås' e-commerce platform serves as the foundation for digital expansion.

The physical sales in the 7000 square meter store in Vingåker continue to be the core of the business. At the same time, e-commerce has become an increasingly important part and the potential moving forward is great. With the objective of continuing to grow online, VFO has chosen to invest in a close and long-term partnership with Askås.

Askås' e-commerce platform has been in operation at VFO since 2012. Through stable technology, ongoing development, and access to advanced features for conversion, marketing, and user experience, there are all the prerequisites for continued digital growth.

In addition to traditional e-commerce, VFO continuously works to improve the digital customer journey. With Askås as a technical partner, the company can develop its site, meet customers' high expectations, and act quickly in a competitive market landscape.