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10 things to consider
What should you consider when switching e-commerce platforms?
There is a lot to consider before switching e-commerce platforms. Askås has many years of experience moving existing e-commerce retailers to our platform. Take a look at our general tips before deciding whether to switch, and go through our checklist for a successful project and launch.
At Askås, we have 30 years of experience delivering and launching all kinds of e-commerce projects. We help newly founded companies get started with online sales. However, most of our projects involve existing e-commerce retailers who, for various reasons, want to switch to a new e-commerce platform.
Peter Dovlind started working as a salesperson and e-commerce advisor at Askås in 2017. Since then, he has been involved in the sales process, the project phase and ongoing discussions after launch for many e-commerce retailers. These customers span all kinds of industries and have a wide range of needs and requests.
– It is incredibly important that the e-commerce retailer takes the time to get involved in the project. Even when you buy a service, there are many factors that we as a provider cannot take responsibility for.
Peter Dovlind
Checklist – 10 things to consider
When considering a switch to a new e-commerce platform, there are several factors to consider to ensure a smooth and successful transition. Below is a checklist of ten tips on what to consider before deciding on a new platform.
1. Features & customization
Make sure the new platform has the right features. If you need to tailor and customize the platform beyond its basic features, it’s important to discuss this with the provider early on.
2. Scalability
Think long term and make sure your future provider can support your growth. The platform should be able to handle increasing traffic and order volumes without negatively affecting performance or the user experience.
3. Integrations
In addition to the e-commerce platform itself, you probably use a range of external providers for payments, logistics, inventory and more. Check what integration options the new platform offers.
4. Security
E-commerce involves handling customer details, orders and payments. That’s why it’s important to have the necessary security features in place, such as TLS, encryption and backups.
5. Cost & budget
Evaluate the costs, including implementation, operation and maintenance. Draw up a thorough requirements specification. Compare different options to make sure you choose one that fits your budget and delivers a reasonable return.
6. Support
Check that the platform provider offers good support services that give you guidance and solutions when problems arise. Make sure you have good ways to contact support, both by phone and email.
7. Moving & migration
Carefully plan the move of your existing website and data to the new platform. Make sure you and the provider have a clear strategy, and ensure that the tools and resources are in place for a smooth transition.
8. SEO
Changing e-commerce platforms can affect your SEO. Make sure the provider has experience and a good understanding of URL structures, redirects and metadata management to minimise any negative effects.
9. Testing & evaluation
Before launching your new online store, test and evaluate it to ensure everything works—not just the platform itself, but the entire process. Identify and resolve any issues before launch.
10. Rapport & personal touch
Alongside functionality, integration options, technology and costs, there are also less tangible values to consider. You’ll be working closely with your provider, so your personal impression and the way they treat you should also inform your decision.
Make sure to compare
Why do you want to switch e-commerce platforms?
Before it’s time to start evaluating the market and eventually decide on a new platform provider, it’s important to assess your current situation. What’s working well, and what could be better?
– Take the time to review which features, systems and integrations you use in your current setup. What isn’t working, and what do you want to bring with you to a new provider?
To make the selection process easier, the information gathered from different platform providers must also be comparable. Create a well-considered requirements specification that helps you obtain comparable quotes from different providers.
Contact Askås
Book a demoWould you like to know more or book a demo?
0533-69 16 00 | sales@askas.se
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