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Global growth with Askås
Expand into new markets with Askås
Entering a new market brings great opportunities – more customer relationships, increased sales and reduced vulnerability. But getting there requires planning, strategic decisions and a clear understanding of local conditions.
A successful launch is not just about opening your online store in a new country, but about truly adapting the experience to your new target audience.
Global growth with Askås
When you take the step onto the global stage, Askås offers a ready-made package of products and services to make your launch easier. Askås provides complete solutions and services to help you get started quickly and smoothly in a new market.
From language support and domain management to local payment methods and market adaptation – everything is included to create stability, security and the conditions for growth.
Read moreKockums Jernverk expands into Norway
In recent years, Kockums Jernverk has strengthened its position in the Swedish market and taken the step into the Norwegian market. This expansion brings new opportunities and challenges for the company as it reaches new customers and faces new requirements.
– We have high expectations and believe in the market. Our goal is to establish ourselves as a truly strong kitchen brand in Norway, says Robert Turanji, Marketing Manager.
International e-commerce
10 things to consider
Expanding internationally can open the door to new customers, increased sales and long-term growth. But success in a new market requires planning, understanding and the right tools. Here are ten important factors to consider when taking your business global.
1. Choose the right market
Before investing in a new market, take the time to explore its potential. Look at the market size, demand for your products and the competitive landscape. Don’t forget to consider language, geographic proximity and local laws that may affect your sales. The better prepared you are, the smoother your launch will be.
2. Understand local laws and regulations
Every country has its own e-commerce rules. Familiarize yourself with consumer rights, taxes, customs duties and data protection. Getting to grips with these from the start reduces the risk of costly surprises down the line.
3. Conduct a competitor analysis
Who is already in the market, and what are they doing well? Analyzing your competitors can help you find your own niche and position yourself more strategically. Consider both the strengths and weaknesses of existing players.
4. Adapt your language and approach to the local culture
Your communication needs to feel genuine and local. Don’t just translate your copy—adapt it to local languages, nuances and tone. Thoughtful translations boost credibility and SEO by using relevant local search terms.
5. Offer the right payment methods
Customers want to buy—but only if they can pay their way. Offer popular and trusted payment methods in each market. Examples: iDEAL in the Netherlands, Girocard in Germany, Carte Bancaire in France and Vipps in Norway.
6. Ensure reliable logistics
Fast and reliable deliveries are often essential. Adapt your logistics to local expectations. In some countries, next-day delivery is expected – in others, customers are more flexible. Also find out what matters most: home delivery, pickup points or the option to choose delivery days.
7. Provide local customer support
Customer service in English goes a long way – but not everywhere. In countries such as France, Italy and Spain, customers often appreciate support in their own language. Local understanding and tone of voice build trust and lasting customer relationships.
8. Market locally
Reaching customers requires relevant marketing tailored to the local market. Use platforms that are popular in the market and consider partnering with local influencers. This strengthens your brand and increases engagement.
9. Test, analyze and adapt
Start with a soft launch. Test the purchasing process, gather feedback and make adjustments where needed. Use analytics tools to measure traffic, conversions and customer behavior – and be ready to adapt your strategy along the way.
10. Be patient – take it one step at a time
Internationalization is a process, not a sprint. Success is built over time through learning, adjustments and perseverance. Give yourself time to understand the new market, learn from the results and develop your strategy step by step.
Askås supports
AI product copy feature
Generate, adapt and translate product copy for each market.
Currency and VAT management
Flexible management of different currencies and country-specific VAT rates.
Ready-made integrations
Connections to international logistics providers and payment partners.
Pricing and content by language
Different pricing and display of products and content for different languages.
Askås Marketing Automation
Communicate with customers in different languages via email and SMS.
Support for multiple currencies
Set your own prices in other currencies, with rounding and conversion management.
Management of different VAT rates
By country, product category or customer type.
Shipping method by country
Enables country-specific shipping options and delivery terms.
Language-based permissions
Control which language versions an administrator can access in Admin.
E-commerce businesses growing internationally with Askås
Contact Askås
Book a demoWould you like to learn more or book a demo?
0533-69 16 00 | sales@askas.se
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