CRM FOR E-COMMERCE

Get to know your customers.
Build stronger relationships.

With Askås' CRM features, you get the tools to understand your customers and develop the relationship over time. Create relevant customer experiences, build loyalty, and give more customers a reason to come back - directly within your e-commerce platform.

Segmentation

Communication

Loyalty

Get to know your customers. Build stronger relationships.

CRM IN ASKÅS

Three parts. A stronger customer relationship.

CRM is about understanding your customers, communicating more relevantly, and building relationships that last over time. With customer data as a foundation, you can create better customer experiences and give more customers a reason to come back.

01 Segmentation

Understand your customers

Use customer data to create relevant target groups. By understanding who the customers are and how they behave, you can better tailor communication, offers, and customer experience.

02 Communication

Make communication more relevant

Use segments and customer data to communicate effectively. Tailor messages according to target groups and automate communication based on customer behavior and order history.

03 Loyalty

Create a reason to return

Relevant communication and a better understanding of the customer create the conditions for stronger relationships over time. The goal is satisfied customers who return and choose to continue shopping with you.

Customer Segmentation

Segment and truly get to know your customers

With Askå’s Customer Segmentation, you create dynamic customer segments based on rules and criteria that you define yourself. The segments update automatically every day.

Segment the customer base based on purchasing history and customer behavior, and use the segments to better understand your customers. The segments can then be used for targeted communication in Askås' Marketing Automation and for analysis in the Statistics module.

Learn more about Customer Segmentation →

Examples of customer segments

Valuable customers Segment

Customers who has shopped recently, often and for higher amounts

Loyal customers Segment

Customers who returns and shops regularly

Dormant customers Segment

Previous active customers who has not shopped for a long time

One-time customers Segment

Customers who has made a purchase but hasn’t returned yet

The segments are updated automatically once a day

Askås Marketing Automation

Smart communication with Askås Marketing Automation

AMA – Askås' Marketing Automation is the communication center in Askås' e-commerce platform. Here you create targeted and automated communication via email and SMS.

Use customer data and segments to reach the right customers with the right message. Send an offer to customers who have a birthday, communicate with customers who have purchased a certain product or brand, or build automated send-outs based on your own selections.

Learn more about Askås Marketing Automation →

Examples of automated communication

Birthday offer

Automatically sent to customers who have their birthday

Product-based mailing

To customers who have bought a specific product

Brand interest

To customers who have purchased a selected brand

SMS

Dormant customers

Targeted mail to a selected customer segment

Use your customer segments as recipient selections
and create more relevant communication.

Efficient

Detailed recipient selections

Target communication to relevant customers and create better conditions for high conversion.

Powerful

Automate at scale

Have an unlimited number of automated send-outs running simultaneously.

Affordable

Pay for what you send

Flexible pricing where you only pay for the communication that is actually sent.

Analysis

Follow the results

See the number of sent and read emails as well as which customers have opened the mailings.

Customer Loyalty Manager

Customer loyalty with Customer Loyalty Manager

With Askås Customer Loyalty Manager, you create a loyalty and bonus program that gives customers a reason to come back.

Determine how customers collect points and let them redeem their points for bonus checks that can be used for future purchases. Create different offers for the entire assortment, selected brands, product groups, or individual products.

Learn more about Customer Loyalty Manager →

Examples of loyalty programs

Your points status

720 points

Bonus member

720 points 1,000 points

Collect points The customer earns points on their purchases

→

Get bonus check Points are exchanged for bonuses

→

Shop again The bonus is used on the next purchase

The customer sees their points status and manages their points via My pages.

Powerful

Control where the bonus applies

Create different offers for the entire assortment, brands, product groups, or individual products.

Flexible

Different levels of the bonus

Create bonus vouchers with different values depending on how many points the customer has collected.

Clear

Full control over points

The customer follows their points status via My Pages and you get an overview of points and bonus checks in WebAdmin.

Versatile

Customize to your needs

The functionality can be customized based on the store's conditions and needs.

More options

More features that strengthen customer relationships

The customer relationship covers the entire customer journey. With more features in Askås, you can simplify returns, create recurring business through subscriptions, and provide personalized service all the way to purchase.

Return registered Ready

Return approved Managed

Switch to another variant New order

Return management

Askås RMS

Automate and simplify return handling for both the customer and your organization. With Askås Return Management System, you gain better control and can create smoother returns and exchanges.

Learn more about Askås RMS →

Subscription Active

Regular delivery

Delivery every month

Next delivery November 15

Subscription

Askås Subscription Manager

Sell products and product packages as subscriptions with regular deliveries. Customers can easily start and manage their subscriptions directly in the e-commerce.

Learn more about Subscription Manager →

I need help finding the right products.

Of course. I have put together a shopping cart for you.

Shopping cart created Products, shipping and discount code

SMS / Email

Personal service

Askås Shopping Assistant

Let customer service guide the customer to the right products, create the shopping cart, and share it via SMS or email. The customer then chooses a payment method and completes the purchase.

Learn more about Shopping Assistant →

Integrations

Connect Askås with the tools you already use

Askås also works with external services for CRM, marketing automation, and personalization. Connect your e-commerce with the tools that suit your business and let customer and order data flow between the systems.