Askås Storefront
Askås Storefront is a next-generation frontend – built for performance, flexibility, and excellent customer experiences. It is developed for fast rendering, high performance, and a seamless, app-like feel.

"With Askås Storefront, we are building a frontend that is fast, modular, and fully customizable. The technology gives our customers the freedom to create unique experiences while maintaining stability and performance."
Modular and component-based with Next.js
Askås Storefront is built using Next.js as the framework. The structure is modular and component-based – small, independent building blocks combine to form the entire frontend experience.
This provides a flexible and efficient structure where each part can be further developed without affecting the rest of the system.
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Modular structure
Components can be built, tested, and reused.
Fast time to market
New features can be developed and launched quickly.
Customization possibilities
Design and functionality can be tailored in detail.
Seamless customer journey
App-like behavior with instant responsiveness and efficient rendering.
"With the component structure in Askås Storefront, it becomes easy to build unique customer experiences quickly, reliably, and with full control over design and performance."
A new technical foundation –
with the customer journey in focus
Askås Storefront puts the customer journey at the center and creates a fast, seamless shopping experience without unnecessary page reloads. The frontend behaves like a modern app – with smooth transitions, immediate responsiveness, and efficient rendering even on slow connections.
Askås Storefront is part of our container-based platform architecture. Each part of the system – Storefront, API, order management, and similar components – runs in its own isolated container. This allows us to update, maintain, and scale each part separately without any downtime.
Container structure in brief
The Storefront runs in its own container – it can be updated or scaled independently of the rest of the system.
The API layer is divided into multiple containers – for example, for Orders, Products, and Customers.
During traffic peaks, Storefront can be scaled up to multiple instances that share traffic via load balancing.
When the load decreases, the instances are scaled down again, providing optimized and efficient use of resources.
A future-proof architecture
Askås Storefront and our new container-based technology lay the foundation for the next generation of e-commerce. It’s not just about faster pages, but an ecosystem built for flexibility, development, and growth – ready to meet the future’s demands for performance, security, and adaptability.