Växjö Elektriska – lighting with history and optimism for the future

Växjö Elektriska is a Swedish family business with roots dating back to the 1940s. With origins in Småland, the company has, over several decades, evolved from electrical installations to becoming a renowned player in high-quality lighting and interior design.

After a transition from traditional appliance sales to a clearly niche focus on design lighting, the company has taken significant steps forward – both physically and digitally. With a new flagship store in central Stockholm and a sharper focus on providing inspiring customer experiences, Växjö Elektriska is well-equipped for the future.

E-commerce has long been an important part of the company's business. In order to meet new needs and continue evolving digitally, Askås was chosen as the new e-commerce provider. The new site was launched on Askås' platform with the aim of providing customers with as personal, inspiring, and smooth an online experience as in the physical stores.

With Askås as a partner, Växjö Elektriska has gained access to a flexible and powerful platform that meets advanced requirements for product presentation, filtering, and content. The platform's scalability also provides the opportunity to grow and develop both the product range and functionality over time.

With its long history, strong brand, and passion for interior design and lighting design, Växjö Elektriska continues to combine tradition with innovation – both in-store and online. Together with Askås, a unique e-commerce experience with soul, style, and technical stability is now being created.