Svenska Gummihuset continues with a new e-commerce

Svenska Gummihuset is an established player in the sale of tires and accessories. Based in Eskilstuna, the company has steadily built its position in the market, both in B2C and B2B. A new phase has now begun with the launch of a modern e-commerce solution on Askås' platform.

The goal of the platform switch has been clear – to have the right technical prerequisites to continue growing digitally and to offer a smooth, user-friendly, and powerful solution for customers throughout Sweden. Askås was chosen as the supplier after a thorough process where future needs, flexibility, and growth potential were key focus areas.

The new site gives Svenska Gummihuset access to the entire range of Askås’ functionalities along with customized solutions, including integration with the Transport Agency. This allows car owners to be offered exactly the right tires and rims based on their registration number. The integration with the business system Guda and tools like Askås Marketing Automation also provides better control and opportunities in both administration and customer communication.

The collaboration with Askås has meant a smooth migration from the previous platform, with a focus on ensuring a strong technical foundation and the possibility for further development. The result is a future-proof and mobile-optimized e-commerce that gives Svenska Gummihuset the best possible conditions to attract new customers and strengthen relationships with existing ones.

With a wide range, expertise in tires, and an increased digital focus, Svenska Gummihuset has taken important steps towards becoming an even stronger player in the industry – both online and offline. Together with Askås, the journey towards new goals and greater business opportunities continues.