Segment and get to know your customers for real

Askås customer segmentation is a new built-in feature for creating dynamic and automated customer segments.

Customer segmentation is about dividing the customer base into smaller groups, or segments, based on specific rules and criteria. In Askås platform, this can now be done in an automated way.

A segment is a specific group of customers you want to analyze or target. The segment determines which customers should be included based on the configurations linked to it. The segments are updated daily and are based on rules you define in various configurations.

Benefits of customer segmentation

The main benefit of customer segmentation is that it helps you better understand and use your customer data. Segmentation can now be used in two important parts of Askås platform:

Askås marketing automation: By using segments as selections in AMA, you can send targeted newsletters to the right segment at the right time. This gives you the opportunity to communicate more personally with your customers and increase engagement.

Statistics module: Here you can get detailed insights into your customers' behavior and create reports that help you make more informed decisions.

More information

What is RFM Segmentation?

A powerful tool in customer segmentation is the RFM model, which stands for Recency, Frequency, and Monetary. This method analyzes customers based on:

Recency: How recently the customer made a purchase.

Frequency: How often the customer makes purchases.

Monetary: How much money the customer has spent.

Using the RFM model, you can identify your most valuable customers and create segments such as:

Valuable Customers: Those who purchase recently, frequently, and for high amounts.

Loyal Customers: Frequent buyers, even if their purchase amounts are smaller.

Inactive Customers: Previously active customers who haven't purchased in a while.

One-Time Buyers: Customers who made a single purchase and didn't return.

This segmentation allows you to tailor your communication and marketing to each group's unique behaviors and preferences. For example, create campaigns to re-engage inactive customers or reward your most loyal ones.

What is a Customer Segment?

A customer segment is a group of customers with similar characteristics or behaviors. Examples include purchase history, website activity, or demographic data.

Segments are updated automatically once a day to ensure the segmentation is always current and based on the latest data.

Segment: A segment is a specific group of customers you want to analyze or target. The segment determines which customers are included based on the configurations attached to it.
Configuration: A configuration contains a set of rules defining the criteria for the segment. You can decide whether to include or exclude customers matching these criteria.
Rules: Rules specify what is required for a customer to meet the configuration's criteria. They can be set to apply in combination or individually, offering flexibility in selection.