Askås Server 2 Server
Event Tracking Module
Scheduled data transfer to Facebook Conversion API
To be able to efficiently track, store and send events in your e-commerce to other systems is in many ways a necessity in a well-functioning e-commerce chain.
We have developed Askås Server 2 Server - Event Tracking Module which saves information locally before it is forwarded to external API:s.
With Askås S2S-module, it becomes possible to collect and queue events in your e-commerce locally before a transfer to another system takes place. Currently, the S2S module is prepared for saving and sending event data from your e-commerce to the Facebook Conversion API. The solution provides the opportunity to continue tracking events from Apple's iOS 14 devices and thus to maintain successful advertising on Facebook and Instagram.
Pros with Askås S2S
EFFICIENT. You have the ability to continue tracking events from iOS 14 devices.
SAFE. If you use Askås Cookie Manager, the choices made by your customer regarding cookies are the basis for what is stored and sent. The feature thus follows GDPR.
VERSATILE. The S2S.module means that you can also track events from customers who have some form of Ad blocker activated.