Askås Server Side Tracking
Schema-based data transfer to Meta and Google
To effectively measure, store, and send events in your e-commerce to other systems is in many ways a necessity in a well-functioning e-commerce chain.
We have developed Askås Server Side Tracking which saves information locally before it is sent to external APIs.
With Server Side Tracking it becomes possible to collect and queue events in your e-commerce locally before transferring to another system. Currently, the function is prepared to save and send event data from your e-commerce to Facebook Conversion API.
The solution thus enables you to continue tracking events from Apple’s iOS 14 devices.
Benefits of Server Side Tracking
EFFICIENT. You have the possibility to continue tracking events from iOS 14 devices and up.
SAFE. If you use Askås Cookie Manager, the choices made by the end customer regarding cookies form the basis for what is sent. The management thus follows GDPR.
VERSATILE. Server Side Tracking means you can also track events from customers who have any form of Ad-blocker enabled.
