Morgonexpressen – breakfast directly to your door

Morgonexpressen is Bonnier News' award-winning e-commerce service that delivers breakfast packages with artisan bread and fresh products directly to your door. The service now reaches millions of Swedish households – through smart logistics, high quality, and digital presence.

The breakfast packages consist of bread from Gateau's bakeries, smoothies, and coffee – all packaged to create an inspiring start to the day, with sustainable distribution via existing newspaper transports.

Morgonexpressen.se was launched in 2023 on Askås’ e-commerce platform. The stable and flexible technical solution has given the service the opportunity to quickly scale up, enhance the user experience, and establish new delivery areas across the country.