Askås supports all the relevant opportunities that Google offers today and we can help to get your e-commerce properly "equipped" when you want to get started with one or more of Google services.
Google Analytics
Analytics is Googles basic tool for tracking, studying and drawing conclusions from visitor traffic in your web shop. You get an idea of the number of visitors, where your visitors come from, bounce rate, conversions and much more. Based on the statistics, you can then take actions that increase your reach, customer satisfaction and conversion.
Google Enhanced e-commerce
Enhanced e-commerce has been around for a number of years as a supplement to Google Analytics. The service gives you the opportunity to get sharper and more in-depth statistics on your customers' activity in your webshop. With Askås' standard implementation for Enhanced e-commerce, a variety of customer behaviors and events are tracked that are not normally registered with only standard Analytics tracking enabled.
The following tracking is included:
Purchase. Tracking is activated when a purchase is completed. Provides statistics on Order ID, shipping cost, product ID, product title, brand, price and currency.
InitiateCheckout. Tracking is activated when any checkout solution is activated. Provides statistics on product ID, product title, category name, price, number of products.
AddToCart. Tracking is activated when a product or products are added to the shopping cart. Provides statistics about the shopping carts most recently added product ID, product name, brand, price and number of products.
Product. Product ID, product title, category name, brand.
Pageview
Google Ads
Google Ads lets you reach customers with different types of messages based on a specific budget. You decide what your goal is with the ad –if you want to generate phone calls, visit a physical store or attract customers to your webshop. You specify how broad geographically you want to advertise. From a completely local ad to an investment in attracting customers globally.
Google Ads is presented in conjunction with searches related to your products and services. The ads may appear as part of Google Search, Maps and in Google's network of partner sites.
Google has a wide range of advertising policies and regulations.
Google Dynamic Search Ads
Google Dynamic Search Ads gives e-merchants even better opportunities to find potential customers than Google Ads. Without Dynamic Ads, there is a risk that a regular Ads account, even if handled correctly and with many keywords, could miss searches.
Dynamic Google ads use the content of a site to target ads and find potential customers who do searches that really match what you offer. You do not need to create keywords, an ad is generated automatically based on the content of a site. The ad title is set based on the search phrase and the content on the landing page. The ad text is taken from the content on the same page.
You can target ads in several different ways. Use special product categories or all pages on the website as a basis. You can target advertising based on a specific or parts of a URL. It is possible to target advertising based on a page title or pages that contain specific words. Dynamic Ads is particularly well-suited for e-commerce sites with rich content in addition to products.
Google Shopping
Google Shopping can be briefly described as Google Ads with images. In Askås, you can map your product groups to Google's shopping categories. Two files with product data for Google Shopping are automatically created and updated.
Product catalog The products that will be used in Google Shoping. Each product is tagged according to Google's guidelines so that the product data included in the feed can be used. Askås has full support for handling product variants such as size, taste, color. Of course, it is possible to use combinations of activated currencies, languages and domains.
In order for a product to be exported, it needs to comply with Google's rules. It can be rules regarding images, title and stock status.
Price and stock Only the price and stock of the products. This file is updated more frequently.
You create and manage your ads in your
Merchant Center-account.
Google Sign-In
Give your customers the opportunity to log in/create an account in your e-commerce via their Google account. Your end customers can also have the opportunity to create an account and log in via Google one-tap.
