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Askås and Google

We can help you to access and benefit from all the tools that Google offers.
Askås and Google in the group Features at Askås I&R AB (askas_0016)

Askås and Google give you the tools to grow

Being visible on Google and reaching both new and existing customers is essential for success in e-commerce. Askås offers support for a range of Google tools that help you analyze traffic, optimize advertising, and maximize sales.

Google Analytics 4 (GA4)

As of July 1, 2023, GA4 is Google's only analytics platform. With GA4, you can track, analyze, and gain insights from the traffic in your online store. We recommend that all e-retailers use GA4, as Universal Analytics (GA3) is no longer supported.

Google Ads

Google Ads allows you to reach the right customers through targeted ads based on a set budget.

Google Dynamic Search Ads

A more powerful alternative to basic Google Ads, where your products are displayed to customers searching for relevant products without requiring specific keywords.

Google Shopping

Google Shopping is similar to Google Ads but with product images. In Askås, you can easily map your product categories to Google’s shopping categories to improve your visibility.

Google Automated Discounts (GAD)

With Askås' support for Google Automated Discounts, you can automatically optimize prices in Google Shopping based on customer interest and market competition. Prices are only adjusted when it increases conversions, providing you with a smart and flexible pricing strategy.

Google Sign-In

Make logging in and account creation easier by allowing customers to use their Google account, including Google One-Tap for fast and seamless access.

With Askås and Google, you get powerful tools to increase traffic, conversion rates, and sales – all within an optimized and future-proof platform.

  • More information

    Askås supports all the relevant opportunities that Google offers today and we can help to get your e-commerce properly "equipped" when you want to get started with one or more of Google services.

    Google Analytics

    Analytics is Googles basic tool for tracking, studying and drawing conclusions from visitor traffic in your web shop. You get an idea of ​​the number of visitors, where your visitors come from, bounce rate, conversions and much more. Based on the statistics, you can then take actions that increase your reach, customer satisfaction and conversion.

    Google Enhanced e-commerce

    Enhanced e-commerce has been around for a number of years as a supplement to Google Analytics. The service gives you the opportunity to get sharper and more in-depth statistics on your customers' activity in your webshop. With Askås' standard implementation for Enhanced e-commerce, a variety of customer behaviors and events are tracked that are not normally registered with only standard Analytics tracking enabled.

    The following tracking is included:

    Purchase. Tracking is activated when a purchase is completed. Provides statistics on Order ID, shipping cost, product ID, product title, brand, price and currency.

    InitiateCheckout. Tracking is activated when any checkout solution is activated. Provides statistics on product ID, product title, category name, price, number of products.

    AddToCart. Tracking is activated when a product or products are added to the shopping cart. Provides statistics about the shopping carts most recently added product ID, product name, brand, price and number of products.

    Product. Product ID, product title, category name, brand.

    Pageview

    Google Ads

    Google Ads lets you reach customers with different types of messages based on a specific budget. You decide what your goal is with the ad –if you want to generate phone calls, visit a physical store or attract customers to your webshop. You specify how broad geographically you want to advertise. From a completely local ad to an investment in attracting customers globally.

    Google Ads is presented in conjunction with searches related to your products and services. The ads may appear as part of Google Search, Maps and in Google's network of partner sites.

    Google has a wide range of advertising policies and regulations.

    Google Dynamic Search Ads

    Google Dynamic Search Ads gives e-merchants even better opportunities to find potential customers than Google Ads. Without Dynamic Ads, there is a risk that a regular Ads account, even if handled correctly and with many keywords, could miss searches.

    Dynamic Google ads use the content of a site to target ads and find potential customers who do searches that really match what you offer. You do not need to create keywords, an ad is generated automatically based on the content of a site. The ad title is set based on the search phrase and the content on the landing page. The ad text is taken from the content on the same page.

    You can target ads in several different ways. Use special product categories or all pages on the website as a basis. You can target advertising based on a specific or parts of a URL. It is possible to target advertising based on a page title or pages that contain specific words. Dynamic Ads is particularly well-suited for e-commerce sites with rich content in addition to products.

    Google Shopping

    Google Shopping can be briefly described as Google Ads with images. In Askås, you can map your product groups to Google's shopping categories. Two files with product data for Google Shopping are automatically created and updated.

    Product catalog

    The products that will be used in Google Shoping. Each product is tagged according to Google's guidelines so that the product data included in the feed can be used. Askås has full support for handling product variants such as size, taste, color. Of course, it is possible to use combinations of activated currencies, languages ​​and domains.

    In order for a product to be exported, it needs to comply with Google's rules. It can be rules regarding images, title and stock status.

    Price and stock

    Only the price and stock of the products. This file is updated more frequently.

    You create and manage your ads in your Merchant Center-account.

    Google Sign-In

    Give your customers the opportunity to log in/create an account in your e-commerce via their Google account. Your end customers can also have the opportunity to create an account and log in via Google one-tap.
  • Costs

    Contact Askås for info/order: sales@askas.se or 0533-69 16 00

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