Crafton Music delivers inspiration powered by Askås

Crafton Music is one of Scandinavia's leading distributors of musical instruments. With roots in Swedish instrument manufacturing and a product range filled with well-known brands, the company combines tradition with modern e-commerce.

The business was founded in the midst of World War II with a focus on in-house manufacturing of string instruments. Today, Crafton is a well-established player in the Nordic market with customers in both retail and the education sector.

Crafton Music has chosen Askås as the provider of its e-commerce solution since 2013. Through a stable platform and access to powerful features for B2B commerce, efficient product administration, and tailored communication, the company has been able to develop its digital business in line with market demands.

With Askås as a technical partner, Crafton has the opportunity to continue modernizing its sales, strengthen its market position, and offer an inspiring experience – both for retailers and music lovers.