Get your e-commerce business ready for AI-assisted shopping

Published: 2026-08-10

AI-assisted shopping is rapidly changing the way consumers search for, compare and choose products. As AI assistants such as ChatGPT become a natural part of the buying journey, new demands are being placed on e-commerce retailers—not least on the quality of their product data.

AI assistants can help customers throughout the buying journey—from finding the right product and comparing options to answering questions and guiding them towards a purchase. For e-commerce retailers, this is about meeting customer expectations in a modern and interactive way, while well-structured and accessible product information creates better conditions for both visibility and sales.

Askås' e-commerce platform is well prepared for the new generation of AI-assisted shopping. With support for structured data, well-optimised product pages and relevant integrations, our customers are well placed to gain visibility when AI assistants help users find and compare products.

What does it take for AI to recommend your products?

For your products to be found, understood and recommended in AI-powered shopping flows, above all, you need accurate, complete and clearly structured product information.

Essential product data—accurate and complete

Product names, unique and informative product descriptions, up-to-date prices, stock levels, variants, product codes and high-resolution images are all important. The more complete your product information is, the better AI assistants can understand what the product is and when it is relevant to the customer.

Structured data with Schema.org

Structured data is important to help AI and search engines interpret your products clearly. With Schema.org markup, you can specify name, images, description, product code, brand, price, currency, availability and product link, among other details. It is also valuable to include reviews and ratings where possible.

The clearer and more consistent the information is, the better AI assistants can understand, compare and recommend your products to potential customers.

AI assistants are becoming a new sales channel

AI assistants are quickly evolving from search tools into a new channel for product discovery and purchasing decisions. Customers can describe what they are looking for and receive relevant product suggestions directly in the conversation, without having to search through a large number of product pages themselves.

For e-commerce retailers, this means that well-structured product data is becoming increasingly important. AI agents can compare products based on factors such as price, specifications, stock status and other features. The more complete and accurate your product information is, the greater the chance that your products will be highlighted in the right context.

Reviews and ratings

Both your own review system and integrations with external services strengthen product information and credibility—both in AI contexts and for end customers. Reviews can also provide additional information about a product's features, uses and quality.

International accessibility and digital presence

Providing high-quality product information in multiple languages increases the chances of being found and recommended in international markets too. A clear and consistent product structure also makes it easier to adapt content for different languages and markets.

Askås' platform—ready for the future of e-commerce

At Askås', we already have the tools in place to help our customers meet these developments:

✅ Full support for Schema.org and structured product data

✅ SEO-optimised, fast and mobile-friendly platform

✅ Integration of reviews and rating systems

✅ Multilingual support for international e-commerce

✅ High-quality product information that is well suited to AI-assisted shopping

New AI functionality—save time and improve quality

Our investment in AI generation and AI-assisted product information management makes it easier to create unique, well-written and optimised product descriptions. With the help of AI, you can save time, improve the quality of your content and create more complete product data—something that is becoming increasingly important as products need to be understood and recommended by both search engines and AI assistants.

Learn more about our AI feature