DAAR Cosmetics and Askås – beauty with meaning and modern e-commerce

DAAR Cosmetics is a new and exciting brand founded by one of Sweden's largest TikTok profiles, Daria Garipova (Dasha). With over 600,000 followers, she has inspired a whole generation with her creative tips and deep knowledge of beauty. Since 2024, DAAR Cosmetics has been a client of Askås – and together they are building a strong digital platform for the next generation of beauty experience.

Every product in DAAR's collection is carefully selected and developed with love – from ingredients to design – to ensure the highest quality. The products are manufactured in world-leading factories in Europe and reviewed by Swedish third-party chemistry specialists, ensuring safety, innovation, and sustainability.

The name DAAR carries both personal and symbolic significance. It stands for Dreams, Authenticity, Equality of All and Relationships – the cornerstones of Dasha's vision to create an inclusive and inspiring brand where everyone feels seen. At DAAR, beauty is about more than makeup – it’s about creativity, self-confidence, and community.

With Askås' e-commerce platform as a foundation, DAAR Cosmetics has launched a modern and scalable webshop that reflects the brand's values. The products are vegan, cruelty-free, and paraben-free – developed with care and passion to make the beauty routine simple, inspiring, and accessible for all.

Together with Askås, DAAR Cosmetics and Daria Garipova continue to shape the future of beauty – with meaning, quality, and style in every detail.