All of Sweden's Sewing Store

After an intensive and inspiring project, the esteemed Symaskinskungen.se has now opened the doors to its new webshop. By moving the business to Askås' e-commerce platform, the family-owned company secures its digital future and prepares for continued growth.

Symaskinskungen.se is part of Be-Ge Sycenter AB, a company with roots dating back to 1961. What started as a local shop in Malmö has, over the decades, grown to become one of Sweden's leading players in sewing machines and sewing accessories. As early as 2007, the company took the leap onto the web, and now, almost 20 years later, it was time for the next big digital leap.